Free State Social

The Free State Social is an elite event featuring some of the brightest minds in social media. Held in Lawrence, Kansas, and hosted by The World Company (www.ljworld.com), the event will highlight the strength of online communities in the Midwest and educate those discovering the power of social technology.

Keynote speakers include Jeremiah Owyang, Ellyn Angelotti, Shawna Coronado, Sarah Evans, Gowalla co-founder Scott Raymond and Chris Brogan, co-author of the New York Times best-seller Trust Agents. The speakers will address popular social media topics like customer service, blogger outreach, news coverage, location-based social networking, personal branding and the future of social media.

Streaming sponsored by The World Company and Ubuntu User.

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Agenda for Thursday, April 29
Speaker	Topic	Video
Chris Brogan	Adjusting Your Marketing Spend and Tactics for Social Media You’re looking to understand how Twitter and Facebook and blogging and YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web, and/or the human costs of all the time it takes to succeed with these new tools. We’ll lay out some simple strategies, and then talk more about spend, tactics, and the human cost of doing human business with the social web. This is not your typical “twitter is cool!” presentation. This is the details, the nuts, the bolts, and everything in between.
Shawna Coronado	How Building A Personal Social Media Brand Has Brought Financial Success, Sponsors, World Travel, and Helped Me To Make A Difference On A Global Level Utilizing social media, Shawna Coronado became internationally recognized and built a successful online business which has brought her sponsors, world travel, and financial success. Shawna began a social media branding and marketing campaign which became the only promotional tool to build and sustain her business. In this discussion, Shawna tells attendees her story and teaches how they can do the same thing.
Sarah Evans	How to Make Your Brand Stand Out Online It's busy online and everyone is competing for your attention. One out of every three online Americans update their social media statuses at least once a week. So how do you stand out or make an impression? Sarah's goal is always to share practical advice you can apply or modify. She'll share nine ways you can stand out online in a non-spammy way. Hear a personal case study to see what "Find an opportunity to showcase what you do best" looks like in action. Be ready to participate during this session...Sarah always likes to get the audience involved.
Ellyn Angelotti	The New News Cycle Media organizations used to be passive publishers of information that people simply read, listened to or watched. But people no longer wait for information to come to them during the morning newspaper or nightly news. They get news when they want and how they want it. With the help of online tools like user commenting and online networks, media organizations have transitioned from being passive publications into interactive applications that people can engage with -- before, during and after news is published. Much of this engagement is happening outside of the traditional news environment. At the Free State Social, we'll talk more about how the news cycle is changing. How these changes are in turn adapting journalistic roles. And the opportunities and challenges facing journalists in this interactive world.
	Local Panel
Scott Raymond	Location Based Social Networks Gowalla co-founder and CTO, Scott Raymond, will discuss the growing impact of location based social networks, share insights in to how they will evolve and what’s coming next, and why it’s important for your business to embrace location based technology today.
Jeremiah Owyang	Influence and the Future of the Social Web The social web has empowered customers to be empowered, shifting the scales of balance. Find out how the power has shifted and how companies can take advantage by understanding the "Rings of Influence". Jeremiah will also talk about the future of the social web, with a look into how microblogging, social networks and even email are coming together. End the day with a glimpse into the future and expect to walk away with pragmatic steps to succeed in your marketing strategy by attending this presentation.

Agenda for Thursday, April 29

Speaker

Topic

Video

Chris Brogan

Adjusting Your Marketing Spend and Tactics for Social Media

You’re looking to understand how Twitter and Facebook and blogging and YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web, and/or the human costs of all the time it takes to succeed with these new tools. We’ll lay out some simple strategies, and then talk more about spend, tactics, and the human cost of doing human business with the social web. This is not your typical “twitter is cool!” presentation. This is the details, the nuts, the bolts, and everything in between.

Shawna Coronado

How Building A Personal Social Media Brand Has Brought Financial Success, Sponsors, World Travel, and Helped Me To Make A Difference On A Global Level

Utilizing social media, Shawna Coronado became internationally recognized and built a successful online business which has brought her sponsors, world travel, and financial success. Shawna began a social media branding and marketing campaign which became the only promotional tool to build and sustain her business. In this discussion, Shawna tells attendees her story and teaches how they can do the same thing.

Sarah Evans

How to Make Your Brand Stand Out Online

It's busy online and everyone is competing for your attention. One out of every three online Americans update their social media statuses at least once a week. So how do you stand out or make an impression? Sarah's goal is always to share practical advice you can apply or modify. She'll share nine ways you can stand out online in a non-spammy way. Hear a personal case study to see what "Find an opportunity to showcase what you do best" looks like in action. Be ready to participate during this session...Sarah always likes to get the audience involved.

Ellyn Angelotti

The New News Cycle

Media organizations used to be passive publishers of information that people simply read, listened to or watched. But people no longer wait for information to come to them during the morning newspaper or nightly news. They get news when they want and how they want it. With the help of online tools like user commenting and online networks, media organizations have transitioned from being passive publications into interactive applications that people can engage with -- before, during and after news is published. Much of this engagement is happening outside of the traditional news environment. At the Free State Social, we'll talk more about how the news cycle is changing. How these changes are in turn adapting journalistic roles. And the opportunities and challenges facing journalists in this interactive world.

Local Panel

Scott Raymond

Location Based Social Networks

Gowalla co-founder and CTO, Scott Raymond, will discuss the growing impact of location based social networks, share insights in to how they will evolve and what’s coming next, and why it’s important for your business to embrace location based technology today.

Jeremiah Owyang

Influence and the Future of the Social Web

The social web has empowered customers to be empowered, shifting the scales of balance. Find out how the power has shifted and how companies can take advantage by understanding the "Rings of Influence". Jeremiah will also talk about the future of the social web, with a look into how microblogging, social networks and even email are coming together. End the day with a glimpse into the future and expect to walk away with pragmatic steps to succeed in your marketing strategy by attending this presentation.